Stuffed Cookies Rebrand
Logo + Packaging Design

Stuffed Cookies approached me to elevate their visual identity to better reflect the bold, indulgent spirit of their brand. The original logo featured a light, script-style wordmark that felt too delicate for the rich, over-the-top cookie experience they deliver.

I redesigned the logo with a chunkier, more confident typeface, dialing up the playfulness and appetite appeal. The updated wordmark feels more substantial—just like their cookies—and commands shelf presence while staying approachable.

This rebrand brought a clearer personality to the brand—fun, loud, and unapologetically Stuffed. — P.S. BEST COOKIES ON EARTH!!!!