Lochs Barbershop
Brand Identity + Merch Design

Lochs is a Filipino-owned barbershop rooted in the heart of San Jose, California—known for its tight fades, good vibes, and strong community presence. I partnered with them to develop a clean, versatile logo system that reflects both their heritage and forward-thinking style.

From initial brand identity to merch design, I’ve helped shape their visual voice into something authentic and wearable. The branding strikes a balance between modern minimalism and street-level personality—built to last, whether on the shop wall or a t-shirt drop.

We’ve already rolled out merch for local events and have much more on the way. This is a brand growing from the chair up, and I’m hyped to keep building with them.